Airbnb community

The challenge

In order for Airbnb to work, a community of trusted, welcoming, and proactive hosts needed to be cultivated. Airbnb also needed its host community to speak up and advocate for fair home sharing regulations in their local communities.

The opportunity

I worked closely with the mobilization and host teams to build out an advocacy infrastructure that made it easy for hosts to connect with each other, organize, and offer the best experience possible for guests. Through a mixture of meetups, local coalition building, and grassroots organizing, we were able to grow our advocacy community to 500+ hosts.