Airbnb content

The challenge

Airbnb has faced countless regulatory challenges. Our policy, sustainability, and social good programs are an integral part of demonstrating why Airbnb is good for communities. Stories from the Open Homes community raise awareness about the program but are also incredibly personal and sensitive.

The opportunity

I sought out expert advice from partners to develop a trauma-informed approach for all Open Homes content. I developed stories that were empowering, warm, and never defined each individual by their circumstances. I also was intentional about how each story was featured across email, product, and social, ensuring context and integrity were never lost. I created case studies and articles with a strong distribution strategy across product, email, social, OTT, and more.