It’s Your (Sex) Life rebrand

The challenge

Sexual health is an issue MTV’s audience is eager to learn about, but embarrassed to engage with. We needed to refresh our campaign’s voice and brand to make sexual health more approachable.

The opportunity

I worked with our product team to update our site architecture to be fully responsive and easily searchable. I audited all of the content from our old site, made our language and assets more inclusive, and added new categories our audience cared about. I was able to cut our bounce rate in half and improve our SEO ranking by 30%.