MTV content

The challenge

MTV’s social impact team is charged with using MTV’s “superpowers” for good. The channel runs various public information campaigns about causes the MTV audience cares about. All campaign elements need to be thoughtful and authentic while capturing the attention of the average viewer.

The opportunity

I partnered with best-in-class nonprofits and cross-functional teams to produce websites, products, on-air content, and more that educated and inspired the MTV audience. I created content that demystified complex social issues in a voice and tone that appealed to our target demographic.